GE Global Frontload Washer

Mission

Design a concept for the next generation of GE front load laundry machines coming 2019.

Create an updated visual design that includes new demonstrable features to dominate the market, while maintaining design preferences from consumer insights on previous models.

Consumers who purchase front load washing machines are people who value efficiency and performance. Higher value is placed on appearance with front loads as opposed to top load washers, which is an important factor to consider when designing for the showroom floor.

Primary Ideation

Initial Design

Refinement

Finessing controls, form and experience based on research.