GE Window AC

• Design two separate A/C roomfronts to coexist in the marketplace as differentiated brands (GE Appliances & Haier).
• Implement updated visual brand language into the current GE Appliances A/C line and develop a design to introduce Haier into the US A/C market.
• Utilize the same chassis and 80% interchangeable components between each brand to satisfy strict tooling and manufacturing budgets.

Consumer Preferences

Design Refinement + Brand Differentiation