Trim Landscaping

Case Study | Branding & Web Design


Year
2016-2017

Class
Design 2D/
Digital Media Design I

Timeline | Two months from conception to final product

This project took place over the course of two months, from conceptualizing the brand identity in Design 2D, and the responsive website in Digital Media Design I.

Brief

Create a concept and visual strategy for the graphic identity of a product or service. Then build a responsive website using the brand identity. For this assignment I was given Trim, an independently contracted landscaping company. In this project I created a graphic identity for Trim in Design 2D and then later implemented the brand identity and generated content for a responsive website in Digital Media Design I at Western Washington University.

Solving the Problem

Simplified lawn and yard care | Kick-start local businesses
Simply stated, Trim is a simplified way to request excellent yard care from local professionals. Trim is an enabler for individuals to kick-start their lawn or yard care services. By joining Trim, Gardeners and landscapers can network their way around their community.

Brainstorming

While brainstorming and conceptualizing, I explored concepts for Trim such as putting a strong emphasis on the clean and pure logo design and organic flow of content.

Web Design